Online store pitch for Manterol, a brand dedicated to selling very high quality bed linen. Currently Manterol is perceived as an old-fashioned brand. Idea: “take care of your home as you would take care of yourself”. We tried to convert Manterol into a cool and fashionable brand, relating it to the fashion world. If you change your jeans once or twice, why don’t you change your conforter? Bed linen can also be cool.