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Client:Ballantine´s (Pernord Ricard) Agency: Wysiwyg* Razorfish Awards: Cdc mention'09 + Bronze in El Sol'09 Festival
Ballantine's intention was to reinforce its positioning "Leave an Impression" among the youth – a real challenge. So far, celebrity icons of the 90's had been in charge of conveying their message. We decided to change scenery and pass the responsibility to an object icon of the same decade, an object which really left a lasting impression on that generation. Which icon could we use that might have left a trace on that generation? We finally found the perfect symbol, one of which there are more than 300.000 million left in the houses of the Spaniards: The Peseta. We decided to pay tribute to this coin by creating The Peseta Experience, the first live online auction in pesetas. (Art Direction: Laura Mujico+Kike Besada) |
Spanish Version |
: Street marketing
: Cdc Annuary
